How to Apply Inbound Marketing Methodology to Copywriting

I recently took a course on inbound marketing. For me, and probably for you too, the customer-centric principles of inbound are nothing new. The customer should always be first. I’ve spent my career working to delight and educate customers, and to generally improve their experience. With inbound these principles have more focus. The methodology serves …

Why you should use a native English speaking copywriter

In my years working internationally as a copywriter I have seen time and time again the value in using a native speaking writer. I was fortunate to have been born a native British English speaker. I can get by almost anywhere in the world using my mother tongue. In my adopted home of Rotterdam in …

How do you write good copy?

For some, words flow out from the end of their fingers like soft serve ice cream. For others, trying to get your message across on the page can be a time-consuming mess of squiggly red lines and awkward sentence structure. I have learnt a few tricks over the years for how to write good copy. …