How to Apply Inbound Marketing Methodology to Copywriting

I recently took a course on inbound marketing. For me, and probably for you too, the customer-centric principles of inbound are nothing new. The customer should always be first. I’ve spent my career working to delight and educate customers, and to generally improve their experience. With inbound these principles have more focus. The methodology serves …

How to write email copy that converts

Email has one of the highest ROIs of your marketing channels, and a key component of your email marketing strategy should be great email copy. But what is good email copy? And how does it differ to writing for any other channel? Here are my top 5 tips for writing email copy that converts. 1. …

Marketing Automation Basics

So you’ve decided to invest in marketing automation. Good decision. Marketing automation, in particular email marketing automation, remains one of the highest ROI weapons in your marketing arsenal. Done right you can see high conversion rates. One welcome program I developed enjoyed a 48% conversion rate. So what is marketing automation? And what are the …

Why you should use a native English speaking copywriter

In my years working internationally as a copywriter I have seen time and time again the value in using a native speaking writer. I was fortunate to have been born a native British English speaker. I can get by almost anywhere in the world using my mother tongue. In my adopted home of Rotterdam in …

How do you write good copy?

For some, words flow out from the end of their fingers like soft serve ice cream. For others, trying to get your message across on the page can be a time-consuming mess of squiggly red lines and awkward sentence structure. I have learnt a few tricks over the years for how to write good copy. …