How to write email copy that converts

Email has one of the highest ROIs of your marketing channels, and a key component of your email marketing strategy should be great email copy. But what is good email copy? And how does it differ to writing for any other channel? Here are my top 5 tips for writing email copy that converts. 1. … Continue reading How to write email copy that converts

Marketing Automation Basics

So you’ve decided to invest in marketing automation. Good decision. Marketing automation, in particular email marketing automation, remains one of the highest ROI weapons in your marketing arsenal. Done right you can see high conversion rates. One welcome program I developed enjoyed a 48% conversion rate. So what is marketing automation? And what are the … Continue reading Marketing Automation Basics